Search Engine Optimisation / Pay Per Click

Search Engine Optimization / Pay Per Click

There is a lot of power in Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising. If businesses do not invest and utilize these strategies effectively, they will lose out on new customer opportunities and business revenue. Targeted buyers of your product are consistently found online searching for your services in real-time. If you're not paying for the space within their search results, you're losing out on potential revenues for your business. That’s why SEO and paid search marketing management of your PPC campaigns is critical.

SEO is the process of improving the volume and quality of traffic to a website from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. The first introduction of a product or service to a new customer primarily comes from search engine results. In order to get your business or service found within these search queries it is important that your website ranks high enough in different search engines for the top keywords that describe your business and the product or service that you offer.

PPC Marketing refers to advertisements on search engines, like Google, that appear when consumers are searching for products and services like the ones your brand offers. Pay-per-click is a powerful lead generation tool that gives brands the ability to reach different audience segments with paid ads when a targeted customer is searching online. The goal is to have your product or service showcased as one of the top search results within a search engine so your targeted customer will click on your link first.

When your paid marketing campaign strategy is properly developed, implemented, and optimized in real-time it will ensure your solution is presented to potential customers at the very moment they are searching for it. In contrast, a poorly implemented campaign can waste limited company resources.

The most successful paid search marketing campaigns demand significant time from certified experts. Here at Hub360, we develop and consistently monitor client campaigns performance ensuring qualified lead targets are met to support optimal and profitable results.